Use the introduction of the Nintendo Switch to remain top of mind and innovative with media, influencers and retailers.
Ensure that the created experiences best match the insights into the specific target groups, the iconic values of the game concerned and the distinguishing characteristics of the Nintendo Switch.
Playing is believing. This is why, during the Dutch premiere, we created an urban playground in which the exhibited games, in their very own world, came into their own. In addition, we tweaked to the specific target group. We also trained brand ambassadors to guarantee an ultimate game experience for the participants.
This approach addressed the professional, but even more so the personal enthusiasm of the diverse target groups. This resulted in achieving above and beyond the desired effect.