Heineken

Heineken

As organisation, you want to change course, be part of the digital transformation. To do so, you don’t just simply want to communicate your new strategy. You also want to activate your employees. So that they immediately start with the implementation of the new vision.

How do you engage 160 international Heineken supply chain managers, despite their critical attitude, so that they will actively start developing the associated processes and cultural changes? A tough one. Particularly if the different people don’t know each other well, have diverse cultural backgrounds and the strategy demands a different attitude.

We created a conference approach, whereby the focus was on the experiences of the employees. This created a lot more opportunity than normal to get to know each other and interact. The design of the plenary stage was also open, intimate and invited the sharing of stories.

This unique approach created confidence, enthusiasm and opportunity to see and thus then deal with new opportunities. The challenge of digital transformation was not only embraced by the participants, but also converted into various plans. In addition, fun was had by all!

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