Use your customer event not only as relation moment for transferal of knowledge but also as a possibility to create relevant content. So that at the right moment, this can be communicated to the right person, even after the event.
How do you integrate different messages for multiple target groups into one event?
For us, content management is also aligning the various clients: Adobe EMEA, Digital Marketing, Digital Media, Adobe PR and diverse (media)partners. This resulted in six events in one day with five live stages and one online environment: Symposium TV. We took care of the complete speaker performance and sponsor management, created the plenary content and of the course, the entire technical production.
Adobe Nederland has been able to distinguish itself internationally through this innovative, integrated, campaign-like approach. For the first time, and successfully, creatives, marketeers, media professionals and technologists were also activated. In addition, Symposium TV increased the duration of engagement and generated an even greater reach.