There are emotional people. Rational people. Doubters. Dreamers. Go-getters. Sceptics. Thinkers. Doers. Wallflowers. Doomsayers. Nosy parkers. Hard workers. Layabouts. And adventurers. But they all have emotions. We trigger emotions.
We allow people to see, smell, feel and taste what we want to communicate. And this is why it hits home. Becomes an experience. And if a brand touches on an emotion, creates memories, then a relationship is sculpted. And then it makes an impact.
And this is what we want to achieve.