The first live edition of the YouTube Works in the Netherlands is a fact. The Oval Office produced this inspiring award show from A to Z for YouTube, the Association of Advertisers and Adformatie.
YouTube Works is an international communication competition that was held live for the first time this year in the Hallen Studios in Amsterdam. The Oval Office created an eye-catching stage on which all the winning YouTube advertisers were put in the spotlight.
We took care of the entire production, from the award show with various music and dance acts to the sparkling afterparty. An all-in experience for more than 200 guests.
And the winner is...
The eight-member jury of YouTube Works assessed whether advertisers use YouTube creatively, strategically and effectively to achieve a clear business impact. From all the entries, the jury has nominated 23 cases in seven different categories. The grand prize was the Grand Prix. This grand prize was won by: Lay's Iconic Restaurant Flavors #nobettercombo - Lay's (PepsiCo) x OMD x Fitzroy x Native Nation x King George, Annalect.